Reliance Jio Launch: Bollywood Celebs Tweet The Exact Same

Reliance Jio Bollywood and Twitter became a heady cocktail especially on the Reliance Jio Launch. could not have got a much better launch (well, they got talked about). So much so that all of Bollywood took it upon itself to start the #CelebratingJio trend on Twitter. However, there was one problem. All of them tweeted the EXACT same thing. Now, why could that be? It seems like everyone just copy pasted the suggested tweet sent to them by the Reliance Jio brand team, scheduled it and then forgot. And, boom on the day of the Reliance Jio launch, Twitter was full of the same tweet from different Bollywood celebrities. Don’t believe? See below:

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio

— Farah Khan (@TheFarahKhan) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio

— John Abraham (@TheJohnAbraham) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio

— Sonakshi Sinha (@sonakshisinha) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio !!

— Parineeti Chopra (@ParineetiChopra) December 27, 2015

Congratulations to the Jio family on this important day! Wishing Jio all the very best in enabling a Digital India #CelebratingJio

— Aamir Khan (@aamir_khan) December 27, 2015

Many many congratulations to the Jio Family on this landmark day! It seems like the great beginning of Digital India #CelebratingJio ❤️👏

— Shraddha (@ShraddhaKapoor) December 27, 2015

However, not all was lost on the gray cells department of Bollywood. Some of the celebs did use a bit of their time and edited the promotion text.

T 2094 – Congratulations to Team Jio .. this is truly the beginning of Digital India .. #celebratingjio .. pic.twitter.com/0k5qZ5YAAc

— Amitabh Bachchan (@SrBachchan) December 27, 2015

What a great move! Here's to the beginning of a Digital India. Congrats to the Jio family on this amazing initiative #CelebratingJio

— Jacqueline Fernandez (@Asli_Jacqueline) December 27, 2015

Congratulations to the Jio family for the new beginning. #DigitalIndia #CelebratingJio 👍🏻😊

— Anushka Sharma (@AnushkaSharma) December 27, 2015

More power to the entire JIO family!!! #CelebratingJio

— Karan Johar (@karanjohar) December 27, 2015

Congratulations to Akash and isha and the entire JIO family.The digital age of India is here #CelebratingJio.

— Varun Dhawan (@Varun_dvn) December 27, 2015

Well, we sure have some respect for these celebs. For one, it does show that they do manage their account themselves 🙂

More worrying however was that none of these stars disclosed if their tweet was a promotional activity. The only Bollywood celebrity which has some connection with the service is Shahrukh Khan, he will be the brand ambassador for the Reliance Jio’s 4G mobile and broadband services.

With the man himself #CelebratingJio pic.twitter.com/NoHtySVloY

— Shah Rukh Khan (@iamsrk) December 27, 2015

Are there lessons for the Brand teams from this Twitter fiasco or buzz (depending on how you see it)? Well, for one, send each celebrity a separate suggested tweet. Second, keep the same hashtag so that only one hashtag can be popularized. And third, bombard all the celebrities you can. Reliance Jio did get 2/3 correct. Full marks?