Tinder has set up its first International office in New Delhi. India recently crossed billion mobile phone subscriber base and has the potential to be the largest market for the number one dating app.
The company is banking on young Harvard Business School graduate Taru Kapoor for establishing the Tinder business in India. Having previously worked in The Boston Consulting Group and Sequoia Capital India, Taru Kapoor brings with her an experience of business development, financial planning and modelling, and growth strategy.
Tinder and similar dating apps from Indian companies like TrulyMadly, Krush and Woo have been able to acquire users but they are yet to crack the formula for success as casual dating is not popular outside of Tier I cities. Privacy features, more focus on women and new payment options would be some of the features that Tinder would need to focus on if it wants to make an inroad into the Indian market.
Investing in India also come with an added advantage of tapping into strong technology workforce. Though the company hasn’t explained what its Delhi office would focus on, it could be looking to localise its offerings for India.